Our work
 /  Website design & CRO

Arvia Technology

Helping Arvia Technology become global experts in tertiary water treatment with a high impact website, monthly CRO services, and search engine marketing strategy.

Services used


Conversion increase

UX design

For high CRO


Lead generation

Client Feedback

"Our website performance had stagnated, so we looked for a CRO expert and chose Higher Ground because of their data driven approach combined with impactful designs. They noticed issues we had not even seen and redesigned practically every page on our site, transforming the quality and number of leads we now get. I would not hesitate in recommending Higher Ground."

Emma Cooney

Head of Marketing - Arvia Technology


Marketing water treatment services to large pharmaceutical companies as you can imagine presents many challenges, not only from an external agency point of view. 

The Arvia Technology website has many pages, using a combination of service page templates and lengthy article content. Their site is built in Wordpress using Hubspot forms to help drive high value leads, with eye-catching design and compelling content. 

We designed all templates iteratively, starting with the worst performing pages helping improve interaction, brand impact and content flow. 

Continuous optimisation

Each month we measure all outcomes from this project,  these outcomes come in many forms, from new page designs live, more engaging content, new forms on websites for lead generation, new technology for presenting technical content, we are always looking for improvement. 

How we work with Arvia

For some clients, using our monthly CRO services can be a huge benefit. It allows both ourselves and our customers in a truly agile manner. Arvia has a highly skilled marketing team, and an incredible product. Together we solve problems efficiently and effectively. Proving reports, website designs and project management services to help maintain a fast work flow and continuous conversion rate optimisation services.Their website features a combination of a Wordpress framework and Hubspot forms to help them drive high value leads with eye-catching design and compelling content.