My Lotto

UX Design for WEbsite & MObile App

An ambitious overhaul of the NZ Lottery website. My Lotto receives around 400,000 visits per week. This website had to be a success.

We consulted on UX, designed prototypes, lead workshops and presented solutions to the board.

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A smoother Lotto draw experience, with a 30% increase in sales

User experience

User research, customer journey mapping and stakeholder workshops

Responsive design

Website design and prototyping for mobile, tablet and desktop platforms

User testing workshops

Comprehensive user testing workshops for both website and mobile app

UX for online game play

Dividing the site into sections with each area requiring rapid discovery workshops whilst mapping all of the touch-points.

Following on with sketching prototypes to encourage ideas and basic wireframe prototypes were presented, reviewed and approved. This rapid modular approach allowed the design to grow, and specific areas of the site to evolve efficiently and with pace.

More about CRO

Our UX approach lead to huge increase in online sales

Content is interchangeable according to the time of day/draw to promote certain types of content at various times of day.
Initial customer journey mapping workshops and stakeholder sessions came first.

Deciding on a tear structure with 1 up, 2-up, 3-up to 4-up layouts.

Successful results that speak for themselves

Mobile

Increase your profits by 10x by focusing on what matter most for your business

Responsive ready
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Fast updates
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Easy customization
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eCommerce ready
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Fast updates
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Easy customization
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