An ambitious overhaul of the NZ Lottery website. My Lotto receives around 400,000 visits per week. This website had to be a success.
We consulted on UX, designed prototypes, lead workshops and presented solutions to the board.
A smoother Lotto draw experience, with a 30% increase in sales
UX for online game play
Dividing the site into sections with each area requiring rapid discovery workshops whilst mapping all of the touch-points.
Following on with sketching prototypes to encourage ideas and basic wireframe prototypes were presented, reviewed and approved. This rapid modular approach allowed the design to grow, and specific areas of the site to evolve efficiently and with pace.
Our UX approach lead to huge increase in online sales
Content is interchangeable according to the time of day/draw to promote certain types of content at various times of day.
Initial customer journey mapping workshops and stakeholder sessions came first.
Deciding on a tier structure with 1 up, 2-up, 3-up to 4-up layouts.