An ambitious overhaul of the NZ Lottery website.
A smoother Lotto draw experience, with a 30% increase in sales
A gaming website that called on strong UX methodologies
Limits in place on budget and time, challenged research capabilities leading to a more rapid, modular approach, using the clients knowledge to aid in the delivery of the project.
Our UX approach lead to huge increase in online sales
Initial customer journey mapping workshops and stakeholder sessions came first.
Deciding on a tear structure with 1 up, 2-up, 3-up to 4-up layouts.
Responsive online gaming
Dividing the site into sections with each area requiring rapid discovery workshops whilst mapping all of the touch-points.
Following on with sketching prototypes to encourage ideas and basic wireframe prototypes were presented, reviewed and approved. This rapid modular approach allowed the design to grow, and specific areas of the site to evolve efficiently and with pace.
Successful results that speak for themselves
More users per month JCB Global
More freight bookings Couriers & Freight
Visitor to lead conversion rates Think Money
Visits from benchmark keywords JCB
Couriers & Freight website
Website design and Conversion Rate Optimisation for an international freight shipper