An ambitious overhaul of the NZ Lottery website. My Lotto receives around 400,000 visits per week , which is approximately 10% of the population of New Zealand, so this website had to be a success.
A smoother Lotto draw experience, with a 30% increase in sales
UX for conversion rate optimisation
User experience and marketing go hand in hand.
Any campaign should be designed to convert visitors into enquiries, sales or relevant action to measure success. This is where a Conversion Rate Optimisation agency specialist comes in.
We also research and test your users to gain maximum amount of knowledge and feedback from them. Helping you improve your approach continuously.
Our UX approach lead to huge increase in online sales
Content is interchangeable according to the time of day/draw to promote certain types of content at various times of day.
Initial customer journey mapping workshops and stakeholder sessions came first.
Deciding on a tear structure with 1 up, 2-up, 3-up to 4-up layouts.
Responsive online gaming
Dividing the site into sections with each area requiring rapid discovery workshops whilst mapping all of the touch-points.
Following on with sketching prototypes to encourage ideas and basic wireframe prototypes were presented, reviewed and approved. This rapid modular approach allowed the design to grow, and specific areas of the site to evolve efficiently and with pace.