Case study

My Lotto

An ambitious overhaul of the NZ Lottery website.

A smoother Lotto draw experience, with a 30% increase in sales

User experience

User research, customer journey mapping and stakeholder workshops

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Responsive design

Website design and prototyping for mobile, tablet and desktop platforms

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User testing workshops

Comprehensive user testing workshops for both website and mobile app

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A gaming website that called on strong UX methodologies

Limits in place on budget and time, challenged research capabilities leading to a more rapid, modular approach, using the clients knowledge to aid in the delivery of the project.
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Our UX approach lead to huge increase in online sales

Content is interchangeable according to the time of day/draw to promote certain types of content at various times of day.
Initial customer journey mapping workshops and stakeholder sessions came first.
Deciding on a tear structure with 1 up, 2-up, 3-up to 4-up layouts.

Responsive online gaming

Dividing the site into sections with each area requiring rapid discovery workshops whilst mapping all of the touch-points.

Following on with sketching prototypes to encourage ideas and basic wireframe prototypes were presented, reviewed and approved. This rapid modular approach allowed the design to grow, and specific areas of the site to evolve efficiently and with pace.