Case study

Couriers & Freight

A new responsive website, Google Adwords campaigns and tailored SEO.

Optimisation of Freight quotes resulting in a 60% conversion rate

Customer research and market analysis

Connecting users using keywords to maximise sales through SEO and PPC

Website and design and optimisation

Conversion rate optimisation for websites and landing pages

Freight software product design

A multi-carrier, national and international freight booking application

Helping Couriers & Freight win in their market

Our approach focused on helping Couriers & Freight dominate the market in Australia and the UK. Using our combined knowledge (client and our UX team).

Working closely with the business owners, Higher Ground were brought in-house to conduct a round of UX workshops with the Couriers & Freight team, quickly identifying the foundations and determining a direction for their digital plan for the coming 5 years.

Generated more relevant traffic and more leads

  • High yield Pay Per Click websites and landing pages
  • Content rich website for SEO keyword ranking
  • A multi-carrier, national and international freight booking application
  • Driver workforce management mobile applications
  • Route optimisation desktop applications
Mobile

Increase your profits by 10x by focusing on what matter most for your business

Responsive ready
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Fast updates
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Easy customization
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eCommerce ready
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Fast updates
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Easy customization
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Researched new markets and helped them expand their business

We are extremely pleased to see our efforts have now been launched into the market and are being used to book thousands of shipments per month and growing.

Due to the conversion rate optimisation strategy we put in place - Couriers & Freight are able to move into new markets using highly effective Pay Per Click campaigns.

- Customer experience research and planning
- User experience workshops
- Website and landing page design
- Pay Per Click advertising
- Search Engine Optimisation
- Branding

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