Case study:

Couriers & Freight

A long engagement with a large international freight business - providing them with websites, desktop and mobile apps and online advertising campaigns.

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Higher Ground were tasked with establishing a profitable online advertising campaign and new website for Couriers & Freight. Working closely with the business owners, Higher Ground were brought in-house to conduct a round of UX workshops with the Couriers & Freight team, quickly identifying the foundations and determining a direction for their digital plan for the coming 5 years.

Our approach focused on helping Couriers & Freight dominate the market in Australia and the UK.

Using our combined knowledge (client and our UX team). The following projects were crafted:

  • High yield Pay Per Click websites and landing pages
  • Content rich website for SEO keyword ranking
  • A multi-carrier, national and international freight booking application
  • Driver workforce management mobile applications
  • Route optimisation desktop applications
  • Driver allocation modules and applications

We are extremely pleased to see our efforts have now been launched into the market and are being used to book thousands of shipments per month and growing.

Due to the conversion rate optimisation strategy we put in place - Couriers & Freight are able to move into new markets using highly effective Pay Per Click campaigns.

  • Customer experience research and planning
  • UX Workshops
  • Website design
  • Landing page design
  • Branding
  • PPC management
  • SEO management

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