Leading the UX for eCommerce and rich-content advertorial website for Beauty Crew part of Seven West Media in Sydney.
Co-ordination and design of a hugely successful eCommerce site
Higher Ground were invited to design a brand new website with big ambitions
Our conversion rate optimisation specialists had a plan. We devised user personas, user stories for each persona, customer journey mapping, journey risk analysis, information architecture, wire-framing through to design and development.
The result is an attractive and highly effective eCommerce advertorial website.
Increase your profits by 10x by focusing on what matter most for your business
We are really proud of the success this website has received.
As one of Seven West Media's benchmark commercial platforms Beauty Crew now boast over 120,000 followers on facebook in Australia alone and offer advertising packs to major global beauty and make up brands.
We are pleased to see our UX approach helped to launch beauty crew in 2016 and Seven West Media is continue grow the business and community, and sell products using how to's and eCommerce to their target audience.