Beauty Crew Website

UX for e-Commerce website

Leading the UX for eCommerce and rich-content advertorial website for Beauty Crew part of Seven West Media in Sydney.

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Co-ordination and design of a hugely successful eCommerce site

User testing and research

Research, persona creation, planning and strategy workshops

UX design

Wire-framing, prototyping & stakeholder workshops

Conversion rate optimisation

Customer journey mapping, risk analysis and content hierarchy

Create a brand new website with big ambitions

Our conversion rate optimisation specialists had a plan. We devised user personas, user stories for each persona, customer journey mapping, journey risk analysis, information architecture and wire-framing.

The result is an attractive and highly effective eCommerce advertorial website.

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Commercial success

We are really proud of the success this website has received.

As one of Seven West Media's benchmark commercial platforms Beauty Crew now boast over 120,000 followers on facebook in Australia alone and offer advertising packs to major global beauty and make up brands.

We are pleased to see our UX approach helped to launch beauty crew in 2016 and Seven West Media is continue grow the business and community, and sell products using how to's and eCommerce to their target audience.

Create a brand new website with big ambitions

www.beautycrew.com.au

Our conversion rate optimisation specialists had a plan. We devised user personas, user stories for each persona, customer journey mapping, journey risk analysis, information architecture and wire-framing.

The result is an attractive and highly effective eCommerce advertorial website.

Ask about this project

Successful results that speak for themselves

Our posts about UX, optimisation and more

Conversion Rate Optimisation

Sales are the lifeblood of your business. Don't waste your chance to convert a user.

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