Case study

Beauty Crew

Leading the UX for eCommerce website Beauty Crew

Co-ordination and design of a hugely successful eCommerce site

User testing and research

Research, persona creation, planning and strategy workshops

User experience

Wire-framing, prototyping and UX lead website design

Conversion rate optimisation

Customer journey mapping, risk analysis and content hierarchy

Higher Ground were invited to design a brand new website with big ambitions

Our conversion rate optimisation specialists had a plan. We devised user personas, user stories for each persona, customer journey mapping, journey risk analysis, information architecture, wire-framing through to design and development.

The result is an attractive and highly effective eCommerce advertorial website.

Mobile

Increase your profits by 10x by focusing on what matter most for your business

Responsive ready
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Fast updates
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Easy customization
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eCommerce ready
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Fast updates
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Easy customization
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Commercial success

We are really proud of the success this website has received.

As one of Seven West Media's benchmark commercial platforms Beauty Crew now boast over 120,000 followers on facebook in Australia alone and offer advertising packs to major global beauty and make up brands.

We are pleased to see our UX approach helped to launch beauty crew in 2016 and Seven West Media is continue grow the business and community, and sell products using how to's and eCommerce to their target audience.

Case study

My Lotto website

A total overhaul of National Lottery website and android application

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