What is UX Design? In their varied role, a User Experience (UX) Designer combines aspects of psychology, business, market research, language, design and technology to provide a seamless digital customer experience online.

For the first time, Google has forewarned us their upcoming algorithm update - known as Page Experience due in 2021. This means that page experience (UX) will finally count towards a website’s SEO value.

In this guide, we’re going to talk about how rapid prototyping can help you improve conversion rates find the optimal version of your website or app before the development stage.

The world of digital marketing is rather vast. Unsurprisingly it’s really easy to ‘dig in the wrong hole’ as they say. This article should help you devise a solid digital marketing strategy and how to maintain it.

This article aims to highlight some of the challenges and amazing solutions available on the digital landscape designed to help kids and grown ups during Coronavirus lockdown.

What is ‘information overload’ exactly? How does it affect your site’s usability? More importantly, how does a skilled UX designer steer clear of overload - and steer users along a simpler, better journey? 

Your website design looks great, you’re in the top 3 for several big search terms - and yet your conversion rates are disappointing. What could be wrong?

Every business strives to improve so it can generate more sales and provide a better customer service, or rebrand in order to keep up with moving times. 

We've worked with SEO for over 20 years and reviewed the most effective areas you should be focusing on for SEO this year.

If you’re looking to invest in your online marketing, you will need to consider which option is going to give your business the most benefit.

It's a question we get asked all the time. As a conversion rate optimisation agency based here in Manchester, we offer you some helpful tips to help you convert more users and lower your bounce rate.

Pay Per Click advertising helps you generate more website visits and more business enquiries from your target markets.

Crazy 8’s is a design sprint workshop concept introduced by Google as a method to get rapid ideas from a team of decision makers within an organisation.

So you’ve launched your website. It looks good, reads well, and works as it should. But you’re still not getting the sort of leads you want from the search engines, why?

User Experience really does what it says on the tin. Like Ronseal. Stating the obvious, it’s how people use and perceive your product or business.

Some people still haven't heard of Conversion Rate Optimisation (or CRO as some people are starting to call it) and how it can be used as an integral part of an online business plan.

About us

Higher Ground are a UX and CRO agency. We bring you useful articles and guides to help you get more from your websites, apps and marketing campaigns.

Feel free to ask us anything about User Experience Design or Digital Marketing.

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