Higher Ground blog and articles

Everyone wants more traffic to their website - so let’s look at the characteristics of both SEO and PPC solutions.

In this article, we are offering you 12 ‘shiny bauble’ methods which will lower your bounce rate, keep people engaged on your website, and help them convert into an action or sale. Without any dark-arts like ‘Hurry! This website is nearly gone”.

Pay Per Click advertising helps you generate more website visits and more business enquiries from your target markets.

Crazy 8’s is a design sprint workshop concept introduced by Google as a method to get rapid ideas from a team of decision makers within an organisation.

So you’ve launched your website. It looks good, reads well, and works as it should. But you’re still not getting the sort of leads you want from the search engines, why?

User Experience really does what it says on the tin. Like Ronseal. Stating the obvious, it’s how people use and perceive your product or business.

The term Conversion Rate Optimisation applies to any approach to optimising how users of a website, landing page or online marketing campaign convert into an action.