We’ve ran some great customer journey workshops at Higher Ground. For prototyping an idea, one of the best around is Crazy 8’s.
Using a UX team to report on your internet marketing campaigns or website sales performance uses science to inform decisions and no longer means gut feel is leading the way.
How can you know the effectiveness of your online advertising campaign when you don’t understand what your users want?
The term Conversion Rate Optimisation applies to any approach to optimising how users of a website, landing page or online marketing campaign convert into an action.