A brilliant and long-serving engagement with the largest manufacturing company in the UK creating their website and corporate applications.
Increased sales funnel and lead generation from website visitors
Our team designed the entire JCB global website. We consulted on their global digital marketing strategy and designed a suite of corporate iPad applications.
What we did:
600% increase in online enquiries 50% increase in search traffic
A continuation of a lengthy working relationship with JCB. Higher Ground consulted on their website strategy and delivered a suite of dealership websites including JCB CEA.
What we did:
The JCB website redesign was a complex digital project that demonstrated our ability to deliver under pressure and under tight budget. It required tight collaboration between many stakeholders operating as a single team to bridge different technologies, and keep the brand standards and enhanced customer experience at the heart of the project.
Higher Ground was engaged to refresh the global digital brand experience for JCB whilst also creating a responsive framework and enhanced sales enquiry mechanism to empower JCB to increase sales potential from their suite of global website. The main UK was to provide a template design used in over 16 countries and receiving over 600,000 visits per month from search.
No easy task, the JCB digital evolution required the consolidation of more than 500 existing products and a host of systemic integration between a range of legacy platforms. This required a whole new IA, new responsive brand styles and universal interaction designs, all components were then applied to a SiteCore, component–based CMS.
The result was an audience-centric experience created around showcasing the huge JCB machine range and underpinned by the core design principles of simplicity, clear hierarchy, and strong signposting.
We developed a ‘layered’ based design system to ensure the right content was surfaced to the right user at the right time. This system gave us flexibility, and the ability to tailor contextually relevant messaging and components to specific devices and viewports. Wherever possible pages made use of base components and content types to help project consistent and familiar interaction patterns between across the site.
"Higher Ground were instrumental in the setting up of a professional online presence for the Think Money Group. Their work on both the implementation of a secure, usable and attractive online banking platform and the evolution of the Think Money portal set the standard for the organisation. "
"We have worked with Higher Ground for many years now. They always provide the best solutions to sometimes quite complex requirements. Thorough and very knowledgeable and a joy to work with."
"I've been working closely with Higher Ground team for a few months on a new application we are rolling out. They are great product designers and great thinkers. Their experience was massively valuable at planning out the project and ensuring we avoided scope creep and still made something great"
"Higher Ground have been working with us for over two years. They lead the way in helping us create a powerful freight booking application plus a whole bunch of digital platforms and websites we are using commercially. The PPC campaign is in good shape and we look forward to working Higher Ground more."
"Delivered our project on time, to spec and on budget. The campaign was a huge success, receiving 90% visit to sign up rate."